WHAT are NOOTROPICS and WHY do you need them?

Nootropics (new-trah-piks)

Brain boosters. Smart drugs. Cognitive Enhancers.

They’re known by different names, but the message is the same:  a nootropic is an ingredient that can positively impact your cognitive function, such as focus, attention, memory, creativity, or potentially even motivation. IGNITE is formulated to carry four specific nootropic ingredients:  Choline Bitartrate, L-Tyrosine, Caffeine, and DMAE Bitartrate.

Choline Bitartrate is a powerful nootropic, consisting of choline combined with tartaric acid for increased bioavailability, aka the ability for your body to absorb and actually use what you’re consuming. Choline is a necessary building block for acetylcholine, a key neurotransmitter, or chemical messenger, that carries messages and signals between neurons supporting memory and cognitive function. Look at it this way:  choline -> acetylcholine -> prime cognitive function.

L-Tyrosine functions best as a way to keep your focus during stressful situations. Tyrosine is a precursor for a variety of neurotransmitters including dopamine, norepinephrine, and epinephrine. Does a stressful project need your attention at work? Are you on a new trail that needs extreme focus? Tyrosine will kick in when you need it, especially when working with a stimulant such as…

Caffeine. Not only is caffeine a great boost of energy, but it also functions as a nootropic to help kickstart your brain when you need it most. IGNITE packs a punch of 200 mg caffeine to give you the shot of energy you’re looking for while also helping you crank out those projects you’ve been putting off for too long.

DMAE Bitartrate works together with the Choline by allowing more free choline to be available in your system. Remember, choline is that key building block for acetylcholine and having more free choline available means the potential for more acetylcholine. You see that funny word “bitartrate” again which means your body will be able to absorb more of that DMAE. Chemistry likes to use long names like Dimethylaminoethanol, but this chemical, produced naturally in your body, is most often referred to simply as DMAE.

With the benefits of all four of these nootropics, IGNITE excels in not just providing a great boost of energy, but also helping you hone in and focus on the task at hand with optimal brain power.