Conquer Corner | Core Value of the Month: DILIGENCE

At MTN OPS, our mission is to help people conquer more and become all that God created them to be physically, mentally, spiritually, and socially. That mission doesn’t happen overnight. It results from something far less glamorous but infinitely more powerful: DILIGENCE.

This month, as a team, we’re committing to living our core value of Diligence, exerting a constant, earnest, and energetic effort to help others conquer their goals, not just when it's convenient or when we're motivated, but every day.

In The Conquer Code, I wrote about a principle that changed everything for me:

“Daily discipline is the path to conquering.”

When starting our own business, there weren’t any guarantees. There were late nights, early mornings, and moments of wondering whether our vision would ever break through the noise. But we kept showing up. We stayed diligent, not in giant leaps but in consistent steps.

I woke up every morning before the sun rose, and I prayed for guidance before the day began. I was disciplined in my daily routine of conquering the morning by first turning to God. We didn’t have investors or a big budget, but we had something that mattered more, we had a relentless, faithful grind. Every phone call, every customer interaction, every product formulation mattered. We believed that if we kept putting in the work with purpose and passion, the results would come. And they did.

I remember an interview with Jim Shockey in which he shared a key to success that can be applied to all aspects of life, which I believe demonstrates diligence: “Let time do the hard work.” 

Years later, letting time do the hard work, I’ve seen firsthand how diligence is the separator between dreams that fade and dreams that are fulfilled. It’s not just about working harder. It’s about working with heart, with intention, and with consistency. Diligence doesn’t shout. It doesn’t need to. It shows up, again and again.

This month, I invite you to ask yourself:

• Where can I be more diligent?
  
• Where have I allowed comfort to replace consistency?
• Who around me needs an example of what it looks like to show up every day, even when it’s hard?
  
  

Whether chasing a fitness goal, building a business, leading your family, or climbing a mountain, diligence will be your ally. And remember, we’re right there with you, committed to that same constant, earnest, and energetic effort. At MTN OPS, we don’t just sell supplements; we build conquerors.