The Power of Trust: Living in Alignment with Our Values

At MTN OPS, we believe in being worthy of others' trust. Trust is not something given; it is something earned. It is built through consistency, reliability, and a commitment to doing what we say we will do. Our core value of trust calls us to be honest and respectful in all we do, ensuring that our words and actions align with our mission.

A couple of years ago, MTN OPS was part of a research study involving three thousand participants who had used either our products or a competitor's and had engaged in outdoor activities over the last six months. The study revealed something incredible. The headliner was MTN OPS is a brand people trust. In an industry that is saturated and fragmented, where loyalty is rare, this is no small achievement. Trust in the supplement industry is hard to come by, yet we have earned it by staying true to our core values and delivering on our promises.

Trust is the foundation of everything we do. When our actions align with our values, trust is strengthened, and the brand experience is powerful. But when we fall short of those values, trust is broken and our impact is diminished. That is why we are committed to doing what we say we will do.

This is not just a principle for our company. It is a challenge for all of us. Are we impeccable with our word? Do our actions reflect our commitments? Trust is built one decision, one promise, and one moment at a time. It is the key to meaningful relationships, strong communities, and lasting impact.

So here is the challenge: Be impeccable with your word. Follow through on what you commit to. Live so that others can trust you, knowing that when you say something, you mean it. The strength of our connections with others, both personally and professionally, depends on it.

At MTN OPS, we will continue to honor this commitment, knowing that trust is the foundation upon which everything great is built. Let’s be the kind of individuals and community others can always count on. This is the MTN OPS way to conquer more. 

Let’s keep conquering together.

Trevor Farnes
CoFounder & CVO